The people behind the work

I've spent nearly 30 years on the commercial and operational sides of ecommerce, technology, supply chain and logistics. I was an early employee at GSI Commerce and part of its growth through its $2.4 billion acquisition by eBay, and went on to leadership roles at eBay Enterprise, Radial, CommerceHub and several startups. My roles have spanned sales, partnerships, account management, client services, strategy and operations, so I've looked at a lot of business problems from different sides.

I started 140 Advisors at a transition point in my career. Consulting and fractional work wasn't on my radar, but I knew I wanted to keep doing interesting work, keep learning and work with people I like and respect. My first opportunity led to more, and I found I really liked this kind of work.

Clients often bring me in for a specific problem or idea, and as I get deeper into their business, we usually find more ways I can help. I like digging in and being part of the work.

140 has also reinforced how much relationships matter. I've reconnected with people from every stage of my career and met a lot of great new ones. I try to treat people well, help when I can and connect people who should know each other.

I'm a Penn State grad, lifelong Philly sports fan, husband and dad to two daughters, and a big music fan. These days I also spend a lot of time experimenting with AI and building new things. I like learning, which may be the biggest reason I'm enjoying this chapter as much as I am.

Jen Kokinda is a seasoned Finance and Revenue Operations professional with a career-long focus on implementing efficient processes, building scalable tools and leading high-performing teams. Jen has a broad portfolio that includes developing intricate P&Ls, robust budgets, accurate forecast methodologies, strategic go-to-market plans, and insightful pricing and ROI calculators. As a CRM tool expert, Jen leverages her technical knowledge to optimize revenue operations with a primary focus on Sales and Customer Success.

Her extensive experience collaborating with C-suite executives, including CROs, CFOs, COOs, and CEOs, has given her a unique perspective on aligning financial and operational strategies with overarching business goals. Jen's combination of financial acumen, operational insight, and executive-level communication skills makes her an invaluable asset for organizations seeking to streamline their finance and revenue operations.

Jen is originally from upstate NY and graduated from the State University at Oneonta, part of the SUNY system. She lives in Levittown, PA with her husband and two children.